Everyone has heard of spam. There are many that do not know what spam can encompass. Spam is unsolicited ads, no matter where those ads are posted or to whom. Your friends and family don’t deserve spam in their inbox. Message boards do not deserve unsolicited ads in inappropriate forums, and your newsletter lists are definitely a bad place to post ad after ad with no content. You may not even understand that you are hurting your business and wasting your time with bad networking techniques that are actually spam.
Having been online for many years now I’ve witnessed a serious decline in networking. I have a feeling it is because the majority of the online community no longer markets offline as well. This has led to less one-on-one personal contact and the feeling that they must hit as many people each day as possible with their site info. I’m here to explain how networking truly works.
Webster’s Dictionary defines networking as: the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business. If you notice, nothing in this definition says that you will use communities for nothing more than links to your site.
I took over Networking WAHM on March 23, 08. Networking is the hub of any business on and offline. WIthout networking there is not word of mouth and fewer referrals. Thus your advertising costs will have to go up so you can get business.
Networking can take up all of your time, literally. You can spend all day on message boards, social networks, and chat rooms and find that you didn’t accomplish your daily tasks. It’s very easy to do if you don’t put a plan in action.
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