Keep Customers
Don’t Just Find Customers, Keep Them
Experienced business owners value the importance of their customers. They will tell you that customers are the lifeblood of their business. Because of that, many business owners believe that the key to success is to constantly find new customers. But this is not the case at all.
Smart business owners know that the real key to success is to develop long-standing business relationships with their clients and keep them coming back for reorders and new products or services.
Networking in a Nutshell
Networking in a Nutshell by Claire McLennan
Networking is a powerful tool and an integral part of business and professional development. Some people are natural networkers, although many of us find ourselves avoiding events because we don’t know how to take advantage of them.
It’s not all hard work. With the right method it can be an enjoyable and rewarding experience. Here are some ideas which you can use to help you get the most out of your network.
What is networking?
As described in the Collins dictionary, a network is an interconnected group or system. Therefore networking is the process of using a network or interconnected group to your advantage.
Don’t Get Overwhelmed Networking
Online Networking Without Overwhelm by Jenn Givler
One of my favorite marketing activities is networking online. Many of my clients engage in this activity as well. But, soon after starting online networking, many people find themselves in a state of overwhelm – so many groups – so little time! First, how do you know which groups are ideal for your business, and second, how do I effectively manage my online networking and avoid becoming overwhelmed with it all?
Where to Network?
Knowing where to effectively market will take a little research. Knowing your target market will have a big benefit as you find places that you can use your networking skills, but may also bring you some sales. Social sites, forums, and blogs are great ways to get free publicity and put your expertise to work.
Network with Your Expertise
We’ve talked on how networking is all about talking with other people and not being pushy. Then you should be sharing ideas and not just selling your products and services. Now consider the expertise you can bring to conversations and really make people want to read your blogs and message board posts, therefore signing up for your newsletters to get more info.
Don’t Spam Network
Everyone has heard of spam. There are many that do not know what spam can encompass. Spam is unsolicited ads, no matter where those ads are posted or to whom. Your friends and family don’t deserve spam in their inbox. Message boards do not deserve unsolicited ads in inappropriate forums, and your newsletter lists are definitely a bad place to post ad after ad with no content. You may not even understand that you are hurting your business and wasting your time with bad networking techniques that are actually spam.
Networking Basics
Having been online for many years now I’ve witnessed a serious decline in networking. I have a feeling it is because the majority of the online community no longer markets offline as well. This has led to less one-on-one personal contact and the feeling that they must hit as many people each day as possible with their site info. I’m here to explain how networking truly works.
Webster’s Dictionary defines networking as: the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business. If you notice, nothing in this definition says that you will use communities for nothing more than links to your site.
Welcome to the new Networking WAHM
I took over Networking WAHM on March 23, 08. Networking is the hub of any business on and offline. WIthout networking there is not word of mouth and fewer referrals. Thus your advertising costs will have to go up so you can get business.
Networking can take up all of your time, literally. You can spend all day on message boards, social networks, and chat rooms and find that you didn’t accomplish your daily tasks. It’s very easy to do if you don’t put a plan in action.
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