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Posts Tagged ‘growing business’

In What Way Can A Blog Be Good For My Business?

It isn’t long after you start your business before you hear people begin to tell you, it’s a good idea to get a blog started. Unfortunately, some times people don’t tell you why or are only able to give you a sketchy idea why. How is blogging why. How is blogging helpful to your business, particularly if the business is offline or when you are a service provider, like a belly dancer who belly dancer who performs at private functions for example.

Here are some ways having a blog could help generate more interest, leads or bookings.

It Exhibits Your Expertise

It is alright to put up videos and pictures on web pages to show others what yo to show others what you can do for them, but I’ll bet you have more and newer videos and snap shots. Also, some orders are unique. These are all good reasons to show off and what better way than to use blog because it is so easy to update. A belly dancer can display videos where a client has requested something unique which forced her to think outside the box and come up with some creative choreography.

It Can Demonstrate How You Will Solve Client Problems

You know the old saying, people buy solutions, not productons, not products or services. You can explain this on a regular web page but on a blog, it all becomes more believable, more tangible.

It Shows You Are Actively Using Your Skills

If you are currently working with clients, any post you make about your job is a good testimonial. It shows that there are people who already trust you to do what you claim you will do. Better still if your customer can contribute to your blog or allow you to quote them.

You Can Get To Know Your Prospects And They Get To Know You

This is true particularly when you offer a service because people usually want to work with others whom they can get along with. Because a blog is interactive, through the comments people can begin to experience you and get a feel of how the company handles their customers.

It Can Help Increase Website Traffic

When you write good, content that is relevant and also promote it, people will take notice. When they do, they are more likely to share it on their own blog and their social networks and even decide to email it to their newsletter subscribers. All good ways to get fresh traffic.

It Can Reduce The Need To Answer Questions Over And Over

There are questions in every business that people tend to ask again and again. Whenever you answer these questions on your blog, you help your prospects out by giving them the information they are seeking, you plant the seed of trust, you add fresh content to your website, stuff that search engines and people alike love. And finally, you reduce your work because now you don’t have to type your answer again and again.

Blogging can be a quite rewarding. The down side is, starting one can be somewhat of a big learning curve if you are pretty new to web publishing or feel you will fare better with technical stuff when you have some help. True, you can hire someone. At the same time, knowing the basics isn’t such a bad thing because it reduces your reliance on others when you need something simple done. You don’t have to go at it alone. There are resources you might want to check out, like the Blogging Starter Pack.
It is like having a tutor to guide you step by step getting your blog up and running.

Don’t Just Find Customers, Keep Them

Experienced business owners value the importance of their customers.  They will tell you that customers are the lifeblood of their business.  Because of that, many business owners believe that the key to success is to constantly find new customers.  But this is not the case at all.

Smart business owners know that the real key to success is to develop long-standing business relationships with their clients and keep them coming back for reorders and new products or services.

This has many benefits.  First of all, when a business owner has clients coming back for repeat purchases, the business owner will not need to spend as much time on finding new customers.  This gives you more time to focus on the business itself instead of more marketing.

The business’ income will not suffer, as new work will be coming to the business, instead of the business constantly chasing new work down.

Not only will this save time and resources, it is also a more cost-effective way to do business.  The business owner won’t need to invest as much in their marketing and advertising campaigns.  Putting together new ad campaigns can be a serious drain on time and money.

Happy customers are also more likely to send referrals to a business.  If a satisfied customer runs into a friend or colleague needing the type of services and products you offer, they will give that person your contact information.  This results in even more work coming into the business without the business owner chasing after it.

If you like the sound of enjoying repeat business with your current customers while spending less time and money attracting new clients, you may be wondering how to put this into action.  Here are some tips on how to keep your customers happy and coming back.

* Offer quality products and/or services

While it is hard to say which of the following tips is the most important, this one is extremely important.  Without a quality product or service, there is not much reason for your customers to come back.

* Practice effective communication

This is important whenever a business owner is dealing with a customer or client, but it really comes into play for service providers.  It can be very difficult for a business owner to turn over a piece of their business to someone else, especially someone who does not live close by.

But that is exactly what happens whenever a business owner hires a virtual assistant, ghostwriter, web designer, or other service provider.

Service providers can keep their clients happy and at ease by providing regular updates on project statuses and asking questions whenever they are in doubt about something.

Also remember that this is a business relationship and keep that communication professional.

* Provide good customer service

In the above tip, we talked about effective communication skills, but that is just one part of a good customer service plan.  You have probably received poor customer service from a business in the past.  How did that make you feel about the business, and did it change your mind about doing business with them again in the future?

A general rule of thumb is to always treat your customers the way you would like to be treated.  That simple statement will ensure you will have customers coming back time and time again.

Online Networking Without Overwhelm by Jenn Givler

One of my favorite marketing activities is networking online. Many of my clients engage in this activity as well. But, soon after starting online networking, many people find themselves in a state of overwhelm – so many groups – so little time! First, how do you know which groups are ideal for your business, and second, how do I effectively manage my online networking and avoid becoming overwhelmed with it all?

First, let’s talk about some of the ways that you can networking online. You can participate in online networking groups such as the type you might find at Yahoo, Ryze, or Zaadz. You can also participate in special online events through organizations like WECAI.

It’s important to find networking groups where your niche is hanging out. These are the people that you will be able to help build your business. When you visit sites like Yahoo, do a search on keywords for your niche and see what kinds of groups are out there. For example, if I’m looking for networking groups, I might search on “women entrepreneurs.” Hanging out with your niche will help you gain clients, and it will help you discover what your niche’s needs are as they relate to your business.

You can also join networking groups where your peers congregate. These are great to discuss industry trends, get business questions answered and share ideas. For example, I’m a member of a few groups that are geared toward coaching.

You want to be sure the groups you’re interested in are fairly active. An active group usually has a couple hundred members, and will have at least 15 to 20 messages in a week – some have a lot more than that, but that’s a good number to look for.

When you join a group, spend a few days getting to know what the rules and expectations are. For example, some groups do not allow e-mail signatures, some groups have special days for ads. Also, spend some time reading the discussions and learning about the members.

When you’re ready, post your introduction, and jump into any conversations you feel you’d like to join.

If a group is busy and it seems like the conversations move fast and there are new threads constantly being added, you don’t have to respond to everything. When you visit the online groups, usually there is a message archive that you can browse. All of the threads are usually grouped by topic, so you can choose which discussions you’re interested in following and responding to. It is completely fine to only respond to the threads that you are most interested in. Don’t forget to offer your expertise in discussions where it is warranted. This will help members get to know what you can offer them, and it is a great way to establish yourself as an expert.

Another rule of thumb is to not work a sales pitch into every post you make. That can seem insincere. Save your sales pitch for ad days and for your e-mail signature. The goal of networking in any situation is to build relationships. You may not make sales or get e-zine subscribers the first time you post – and that’s ok. You want the members of the group to get to know you, and you want to get to know them.

Consistency is the key to make online networking work for you. Decide how much time you’re going to devote to this marketing activity and then be consistent. For example, you may decide to visit your online groups three times per week and spend 2 hours responding to posts. Or, you may decide to only visit once per week and spend 3 hours networking. Be organized with your efforts and stick to a schedule. This will make it easier to manage, and it will ensure that you don’t get stuck socializing when you really should be working

In addition to making really great business connections, online networking is a way to make amazing friends and meet fantastic people. Remember, not every single person you meet through networking will become a customer, but they will be a great connection – and you never know where that might lead!

Jenn Givler is the Catalyst for Thriving Businesses. She teaches entrepreneurs how to break through fear, frustration and overwhelm in their business. Visit her web site and receive your free report: The 5 Reasons Your Business Is Still Stuck – Even though you’re doing everything right. http://www.jgivlercoaching.com

Article Source: http://www.wahm-articles.com