It’s a hard economy, what steps can you take which are not costly, benefit your business and are easy to do?

5 TIPS -

1) Start bartering with you local contacts for services. Use the bartering “topic”, as a means to network and meet more local businesses.  Take the topic out into your city or town and ask other local businesses, if they would be interested in bartering. If they don’t already, branch out and develop your bartering group. If you city or town doesn’t already have one this may be a fantastic networking opportunity for all of your contacts. Think of bartering as a way you can decrease your expenditures and still keep your business fully functional.

2) Offer you employees bartered services as bonuses. Many bartering groups use gift certificates. By offering your employees gift certificates, you form a good a working partnership with other companies. This will be a great way for you to form a new networking group. If you have more than just yourself to take advantage of bartering, you’ll spread your business name. Often your employee, will develop into a new repeat customer which is a winning situation for the other business.

3) Join as many coffee business networking groups as your time will allow. Often they are not advertised, so you may need to ask around and use the Internet to find the groups.

4) Rather than having to push yourself to always sell your business. Just invite local contacts you would possibly like to do business with to your coffee group. Let the natural friendships form.

5) Use social media to network your business. Often we use it solely for our personal use. Promote your specials, new products, bonus deals, coupons etc. with social media. You would be surprise how well it works. For those who use it regularly, no advertising compares to the reach which social media has.

Networking  is the most solid way to grow and develop yourself  as a business professional, by networking your business will naturally grow. You can do both at the same time, most of us learn almost through osmosis just by being around others. You not only meet potential clients, but also friends you’ll learn from. Networking is a tried and true method of growing any business. Networking doesn’t have to cost a lot,  you can become your own advertising and marketing consultant. You just have to be sincere and yourself. How great is it to know, you yourself, are your own best marketer and salesperson ever!

With a new year around the corner, many of us are making new plans for growth and change. The New Year is coming up, how are you planning on changing your business and social  life. Have you given thought to adding  any new networking groups to you marketing plan in the new year? Your should try to add a few groups each year. Drop out of  networking groups which have not worked in the past year in helping you grow your business.  Try to find the networking groups which will be more effective in your growth. Seek out the groups which are not far for you to travel to. Time is money and money is time, including travel time. If you start your research online try to find the groups in your area which will best serve you.

In thinking about joining more groups in the new year. Also think about professional organizations, entrepreneur groups, and technology groups. Think outside of the box, maybe join the groups you can learn from in addition to offering just networking opportunities.  Think about your own skill set and what you could benefit from learning when looking into groups. Classes are also a great way to network.  In doing so you can grow your list of contacts, from an ample group of contacts to a new substantial group. Just think of how much you could grow your business, if you substantially increased your contacts in one year. How much would you grow?  Really contemplate on doubling your contact list over time.

I have saved all the business cards I’ve been handed. Great networking is done by having business cards of other businesses to hand out.  By doing so I have become more efficient at networking with my contacts.  When someone asks me, if I know of someone who has a product or service. I have a stack to pull from. The process of spreading the word of other businesses, in your card stack,  you yourself become more knowledgeable. You learn what others are doing with their businesses. Your learn the business concentrations people have selected to focus on. You learn what’s hot in the market place, the new  business trends, and what people are the most in need of for services.

Your card stack is a sampling of the business types and the demographics of your community.  Which in itself may get you thinking. What type of businesses are missing in your area? Can you fill a hole or niche which is needed in your area?

Saving and recycling the cards,  to others is key.

I previously have taken part in a networking fundraiser and it was a wonderful event and worked well for all involved.  The goal in doing this type of event is many fold.  Everyone wins in some way.  The charity or nonprofit wins with increased revenues raised by the event.  You can donate or give a part of you earnings from the event to the charity or nonprofit. We each donated part of our earnings from the event, but you can set yours up how ever you like.

You win because your goal of networking with new customers and meeting new business contacts is achieved. You also win by meeting new people who may have never heard of your products or services before.  You are touching whole new market of people by having this one event.

To organize an event find a nonprofit group, suggest having one to them.  There are millions of  charities to choose from.  Find one near and dear to your heart.  Maybe someone in your family has an illness, start there you’ll be more vested in the success of the event.

We held ours in a local church for free.  The one which I was involved with had direct sales people, small businesses, and other non profits organizations.  I offered some products at a  greatly reduced price and the difference was given to the nonprofit, also.   We even held raffles at the event with the proceeds going to the nonprofit.  We offered some combination baskets with a mix of all of the vendors products.

Try it may help your business. Did  I mention the tax write off? I know you may really like that part as well.

Pick a charity or nonprofit and give it a try.

As you may have already guessed, I have a passion for networking.  Many of my friends are very creative business people with great products.  The key here is they are very creative and business people.  One often over rides the other, the creativity time over takes the time to run a business. Often what happens, the time needed for the creative juices  to flow, takes away time for running a business.  So they have a website, Great products and No customers.  AH, that’s were the networking comes in.  Networking doesn’t have to be dull, so use your creativity on the networking part as well.

Networking Wahm

Networking is a powerful tool and an integral part of business and professional development. Some people are natural networkers, although many of us find ourselves avoiding events because we don’t know how to take advantage of them.
It’s not all hard work. With the right method it can be an enjoyable and rewarding experience. Here are some ideas which you can use to help you get the most out of your network.
What is networking?
As described in the Collins dictionary, a network is an interconnected group or system. Therefore networking is the process of using a network or interconnected group to your advantage.

Why network?
Networking gives you the opportunity to gain insights into other businesses and contacts, and increase your exposure. At a networking occasion you are presented with the opportunity to tap into a wealth of information and experience in one room. A great asset of networking is that you never know what treasure is around the corner.
If time allows for it become involved with a networking organisation. This will open up even more opportunities. Budget and time permitting, organise to be a guest speaker or a sponsor as this will greatly increase exposure for you and your business.
How to network
This is perhaps the most daunting part of the process. Follow these tips to make it easier:
1. Make sure you have enough business cards to hand out and make sure you swap cards; this one of the most important items you can take from the event.
2. Look professional and dress accordingly.
3. Set out objectives for the evening. Are you looking to build your contacts or are you after a certain type of contact? Try and hit your objectives early, then you can generally mingle and increase your exposure.

If you do not find it easy to start a conversation pick a couple of current news topics you can use.
5. Take a colleague or business associate if turning up to an event on your own seems tough. Alternatively it could be a good opportunity to take a new business contact.
6. Take a look around the room – if it’s not a seated event look for opportunities to enter conversations.
7. Manage your time and don’t get stuck in one conversation. The room is full of ideas, so use the time wisely. Have a general rule of 15 minutes per contact.
8. Remember that everyone is there to network, so the person you are speaking to is also after knowledge and contacts. Think about what you can provide them. Even though you might not get an immediate return you might see potential in the future for a returned favour.
9. Don’t dismiss any opportunities – you never know where conversations might lead.

10. Set up future meetings at the event – it’s much harder for people to reject you face-to-face.
What to do with the contacts
So, what happens to all those business cards? Firstly you need to categorise them. You can then enter them into an appropriate database which can be set up in Excel or Access. Your database should include information such as contact details, where you met the contact and any special interests or insights you might have gained during your conversation.
Make sure that all ideas are written down in your database and that actions are documented straight away. Networking is mentally and physically draining so notes will ensure the benefits are not lost.
You then need to work out what to do with them – do you have any immediate tasks?
Reaping the benefits
The most important part of networking is ensuring you are able to learn and grow from the experience. The more you gain the better. By setting up some tools you can make sure you don’t miss any opportunities. Eventually what once seemed like the daunting process of networking becomes second nature and an important part of growing your business.

Claire McLennan is a business analyst  writes articles for Microsoft Small Business

Article Source: http://www.wahm-articles.com